Category Manager

Role: Category Manager

Key Deliverables :

- Management of current product range for optimal SKU and brand efficiency, including SKU rationalization and product life cycle management.

- Manage the innovation pipeline for the portfolios to deliver product innovation aligned with the brand strategy and consumer insights.

- Project management of innovation with cross functional teams

- Development and management of current and new product packaging with regulatory, supply chain and agencies

- Lead and manage product planning and strategy development, execution, control, analysis and evaluation of all activities associated with the portfolio.

- Develop marketing and strategic plans and budgets in conjunction with the Marketing team (including innovation, communications, advertising and other activities).

- Identifying trends and insights which can lead to new initiatives and growth.

- Review and analyse research and shopper data to drive opportunity identification, deliver key strategic insight projects, develop and manage instore and on shelf strategies at the retail level.

- Collaborating with Sales to set promotional initiatives in-market.

- Prepare brand performance and review presentations on a regular basis as required

Candidate Profile:

- MBA from Tier II / Tier III institutes.

- 2-4 years post-MBA experience in sales and marketing, with minimum 1 to 2 yrs in wood finish category

- Category/product/brand management experience in products sold through project sales channel in paint industry is mandatory