Category Manager

The Client:

Our client is a leading FMCG company in Oman, recognized for its innovative product portfolio and strong market presence across the Gulf region. They are looking to appoint a driven and analytical Category Manager to optimize category performance and lead data-driven decision-making across key FMCG segments.

The Role:

As the Category Manager, you will play a pivotal role in developing and implementing category strategies that align with the company’s commercial objectives. You will collaborate with cross-functional teams to drive assortment planning, promotional strategy, and pricing decisions that maximize category growth and profitability across retail and wholesale channels.

• Develop and implement category plans that support overall business goals.
• Analyze sales performance, market trends, and shopper insights to identify growth opportunities.
• Manage product assortment, pricing, and promotional strategies to optimize category ROI.
• Collaborate closely with sales, trade marketing, and supply chain teams to ensure execution excellence.
• Monitor competitor activity and adjust strategies accordingly.
• Lead innovation and new product introductions within assigned categories.
• Present category performance updates and strategic recommendations to senior leadership.

The Ideal Candidate:

• Minimum of 5 years of category management or trade marketing experience within the FMCG industry.
• Proven experience in driving category growth through data analysis and strategic planning.
• Strong knowledge of the Oman or GCC retail market landscape.
• Excellent analytical, commercial, and stakeholder management skills.
• Bachelor’s degree in Business, Marketing, or related field; additional certifications are a plus.